Pre-implementation analysis
The pre-implementation analysis consists in analysing cyberspace and monitoring media to determine and identify needs of a given company.
Getting acquainted with the specific nature of company’s activity, that is its unique features and values advocated makes it possible to prepare efficient and effective Internet strategy adjusted to the needs of a given Internet enterprise. A thorough analysis of the macro environment and of the target group behaviours is a basis for structuring strategic activities in a systematic way.